I was at a dining table in Evanston recently with a family who looked tired. Having just come off a bad run with another agent. The number they were given at the start was huge. The reality? Nothing and three months of stress. It bothers my heart to see this because it is needless.
Selling in the North isn't just about sticking a sign up and hoping for the best. Hope is not a strategy. Countless sellers get dazzled by sales talk and big price promises. But when the open home is empty, that agent has nothing to say. Success needs more than a promise; you need a roadmap.
Whether you are selling a villa in Gawler or a new home in Munno Para, the principles are the same. Buyers are smart. With data at their fingertips. Should you try to trick them with a high price and no strategy, they leave. I work to help you avoid that trap.
Strategic Selling Beats Promises
Any agent can give you a high price estimate. It costs them nothing to say "$800,000" even if the data says "$700,000." That's a promise. Real work is showing you *how* we find the buyer who pays the premium. If the agent gives you a number, ask them: "How specifically will you find the person to pay that?" If they stumble, run.
The method involves spotting the buyer before we take the photos. When we are selling a lifestyle property in Angle Vale, I know the buyer is likely a tradesperson needing shed space. Our marketing speaks directly to that need. Never just list "4 bedrooms"; we list "space for the caravan and the boat." That detail is what gets the click.
Lacking a tailored strategy, you are just hoping in the dark. You might get lucky, but do you want to gamble with your biggest asset? Unlikely. Having a plan means controlling the narrative, the timing, and the negotiation leverage from day one.
Price Overquoting Sellers Miss
It drives me angry. The valuation trap is the single biggest reason homes in our area fail to sell. See how it works: The first agent tells you $750k. Another agent shows you data for $700k. You pick Agent A because you want the extra money. It makes sense?
However the money isn't real. It existed. The house sits on the market for 60 days. Buyers see the high price and don't even enquire. It gets "stale." People start asking "what's wrong with it?" In the end, the agent forces you to drop the price to $680k just to get it sold. You lost $20k and 3 months because of a lie.
Never be that seller. I would rather lose your business by telling you the truth than win it by lying to you. Real data might sting for a second, but it saves you thousands in the long run. Verify sold records, not just what the agent says.
Buyer Psychology Changes Outcomes
I watch buyers at open homes every weekend. People are nervous. Purchasing a home is a huge risk for them. Worrying about paying too much. But fear missing out even more. My job is to trigger that second fear. Calling it it FOMO (Fear Of Missing Out).
Should a buyer walks into an empty open home, they feel safe to lowball you. Believing "no one else wants it, I can offer less." Dangerous. Structuring open homes to create a crowd. If they see another couple measuring the fridge space, their competitive instinct kicks in. Then, they aren't thinking about a low offer; they are thinking about a winning offer.
That is all psychology. The bricks hasn't changed, but the perception of value has. Standard agents just unlock the door and stand in the kitchen. I manage the room, talking to buyers, and building that sense of urgency. It is how we get record prices in Evanston.
Local Expertise Across the North
Cannot sell a house in Andrews Farm using a strategy from the city. Won't work. People here are different. Looking about shed clearance, school zoning, and how close the train station is. Being here. I get my coffee on Murray Street. Seeing what makes this community tick.
E.g., selling a heritage home in Willaston requires explaining the "character" value to buyers who might be scared of maintenance. Selling new build in a crowded estate requires pointing out the upgrades that make it better than the display home down the road. Subtlety matters.
I also have a database of locals. Beyond email addresses, but real people I talk to. The family who missed out on the auction last week? I call them first. Connecting local buyers to your home often happens before we even hit the internet. That is the power of a local agent.
Real Estate Help In Gawler Region
I am with you from start to finish. This is not a "sign and see you later" service. Managing the appraisal, the strategy, the photos, the negotiation, and the settlement. Having Andrew McKiggan, not a personal assistant who started yesterday.
Info is key. Understanding how stressful it is to wait for the phone to ring. I call you after every open inspection. Positive or bad news, you get it straight. When we need to tweak the strategy, we do it together based on real feedback.
When you are thinking of selling, or just want to know what your place is worth in this current market, give me a call. No stress. Just a chat about your options. I enjoy talking property, and I'd love to help you get the best result in the north.
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